Motion Design
Digitas HUB
Overview
As part of Digitas' rebrand, I was tasked with exploring how motion could be incorporated into the brand. The above is the intro video to the newly launched Digitas Hub (a place for employees to find anything work-related they may need in one place), designed to create a punchy, dynamic attitude while giving the user a preview of what they can find on the Hub.
Working within After Effects to take the pre established elements of the brand, typeface, colour, logo etc and push it into motion to create an eye grabbing result.