Brand campaign
Visa – Open
Overview
We crafted a visual identity for a Visa campaign based on 'Open payments. Open possibilities.' Our approach symbolised company elements as shapes, illustrating the ability to create anything.
The campaign debuted on social media and at events, including a roadshow video showcasing Visa Acceptance Solutions' impact on client businesses.
Approach
I collaborated with a team comprising a fellow graphic designer, creative team and creative director.
We partnered with Prodigious, a production company, to bring our roadshow video concepts to fruition.
